This will need to be done from your Inventory page.

After you have selected the items you would like to list, scroll down and select the group and album, and add your claim link message to the Message box.  Next you will see a box to check to Customize your Claim Form.  Check this box.  

A list of questions will appear.  You will need to select and highlight the questions you would like to use.  

If you would like to add a new question, under the box you can select Manage Questions.  Any questions you add will be saved in the box for future use. 

If you would like to add more than one question, hold down Control (or Command on a Mac) while clicking. The questions will appear to be answered when the customer claims the item. 

When a customer answers the question and claim the item, their answers will appear on your Sales page under the item picture.  

Be aware that these questions are not a mandatory field. 

There is a helpful tutorial video here: